"Coolest Girl in School is the world's first mobile role-playing game made specifically for girls and the potential audience is huge... Well over half (60%) of casual mobile gamers are women but very few games are made specifically for female audiences."
I think this links in with my post on game mashups:
"until we (women) start making games ourselves there is no way we will be able to see representations on screen that we can recognise and identify with. We need to start making a generation of games that women want to play and get them excited about creating their own content"
Game Girls [Sydney Morning Herald]
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