Monday, May 5, 2008

Grand Sale Audio

Web 2.0 is all about using the wide web of user created content to create fine grain. Well, this may seem obvious but big production companies have been doing something very similar for decades: integrating the wide catalog of other produced stuff out there to create fine grain.

Movies used soundtracks way before games ever did, but now the interactivity of games, and permeability of platforms, is allowing more than just media to merge. Entire business strategies, such as retailing and game platforms, are merging; and what you get is sale at the point of use.

And when that happens, the game becomes the marketplace.

Grand Theft Auto and selling Audio [Reuters]

1 comment:

russell lowe said...

And then there is

http://kotaku.com/5008102/take+two-confirms-gtas-half-a-billion-week

who would have thought? And you can surf the internet in game, listen to the radio and watch tv too.